Algomarketing

Here’s the thing nobody plans for... Your team gets good at AI, one curious person at a time, and that capability ends up living in individual heads rather than in the business. It doesn’t scale, and the day that person leaves, it walks out of the door with them. When finance asks what the AI budget actually bought, you’re left with very little to point to. That’s exactly what Luke Crickmore and Martin D. Adams are tackling on 19 November. You’ll come away with: 🔷 How to turn one person’s AI habits into capability the whole team owns 🔷 What to show finance to defend your 2027 AI budget 🔷 Where governance fits when your team is moving at AI speed 🔷 Our Algomarketing AI Capability Map, a practical way to see what your organisation owns today and where to build next If you’re deep in 2027 planning, this one’s worth your time. Link to register in the comments below ↓ #Algomarketing #AITransformation #EnterpriseAI #MarketingAI #FutureOfWork #Webinar

Martin Adams co-founded Metaphysic.ai, which was named one of TIME's 100 Most Influential Companies and later acquired by DNEG. On 19 Nov, he joins Luke Crickmore, Head of Innovation at Algomarketing, to discuss where checking and governance belong when a team that's already at capacity starts working at AI speed. Free 30-minute webinar with live Q&A for marketing leaders planning 2027. Thu 19 Nov · 10:00 AM ET

A year into AI, most marketing teams have a few people who've become genuinely good at it. Ask what the organization owns from that work, and the answer is usually very little. The skills sit with individuals and leave when they do. Luke Crickmore (Algomarketing) and Martin Adams (co-founder, Metаphysic.ai) will explain why individual AI gains haven't become organizational capability, and what to build instead. Free 30-minute webinar with live Q&A. Thu 19 Nov · 10:00 AM ET

Where does your team's AI ability actually sit? With the organization, or with a handful of people? Register for our free webinar on 19 Nov and take away a one-page Capability Map. It shows what the organization owns against what individuals own, and how to turn that into a position you can defend next year. Free 30-minute webinar with live Q&A. Thu 19 Nov · 10 AM ET / 3 PM GMT / 4 PM CET

A year into AI, most marketing teams have a few people who've become genuinely good at it. Ask what the organization owns from that work, and the answer is usually very little. The skills sit with individuals and leave when they do. Luke Crickmore (Algomarketing) and Martin Adams (co-founder, Metaphysic.ai) will explain why individual AI gains haven't become organizational capability, and what to build instead. Free 30-minute webinar with live Q&A. Thu 19 Nov · 10 AM ET / 3 PM GMT / 4 PM CET

Budget season is when the AI question comes with a price tag. What will you show to defend your 2027 AI spend? In 30 minutes, we'll cover the gap between individual AI proficiency and the capability your organization actually owns. You'll leave with a one-page Capability Map to take into your planning conversations. For CMOs, marketing ops, and transformation leads at any stage of AI adoption. Free, with live Q&A. Thu 19 Nov · 10:00 AM ET