Alchemy

Want more customers to buy refurbished? Offer them the same guarantees they’d get with a new device. That was Rebecca Hughes’s advice when our Global Marketing Director, Stephen Wise, asked her what sellers could change right away. Rebecca built Vodafone’s refurbished and trade-in categories, and as Stephen put it, once the communication is right, the product will sell itself. Rebecca and Michelle James of CTIA & WISE Certification go into much more detail in the full session, from warranties and returns to how grading should be explained to buyers. If you sell refurbished, these 40 minutes are worth your time: https://lnkd.in/dA49V2JX

Old doesn’t mean worthless, but many consumers don’t know that. Our latest research snapshot found that 35% of consumers didn’t know trade-in options were available near them, and 25% didn’t realise older models still hold value. Even non-working products carry value through parts recovery and materials reuse. The opportunity for brands and retailers is making that value visible. Read more here: https://lnkd.in/dNeVnyRX

> Uncertainty is still the biggest thing standing between consumers and refurbished devices. > Join our webinar to understand what it really takes to win them over. > The trust gap in refurbished electronic devices: the role of consistency in building consumer confidence > Live webinar, Thursday 15 October > Save your seat - register below.

Three in four consumers would consider buying refurbished. On Thursday 15th October, we're unpacking what closes the gap between considering and buying: consistency, transparency and the proof consumers look for. Stephen Wise is joined by Rebecca Hughes, ex-Vodafone, and Michelle James of CTIA. Register here: https://lnkd.in/e6QWM8zr

Ask consumers what would make them buy refurbished, and only 8% say "nothing." Everyone else has a clear list. Our research conducted by CCS Insight asked 3,000 consumers across the US and UK which assurances would make them more confident buying a refurbished device. A clear hierarchy emerged: ➡️ Warranty - 70% ➡️ Return policy - 56% ➡️ Battery guarantee or technical check - 55% ➡️ Certified grading report - 50% ➡️ Photos of the device - 31% None of these are new or hard to deliver. In fact, most of them are something a brand already offers. When it comes ro refurbished tech, confidence is a checklist. Meet enough of it, and interest turns into purchase. Our report, Unlocking Growth in the Refurbished Electronics Market, breaks down how these assurances stack, which ones move the needle and how to build them into the buying journey. Free to download. https://lnkd.in/e-i87rSm

75% of consumers would buy refurbished, but only 44% ever have. That gap isn't price or even awareness. It's confidence. The moment someone picks a specific device, the doubts hit: is the battery healthy? Are the parts genuine? What if it's worse than described? 41% worry about quality. 36% worry about battery health. 70% say a warranty alone would make them buy with confidence. Price gets the shopper in, but clear, specific assurances close the sale. See what turns refurbished interest into purchase 👉https://lnkd.in/eRttdEAu