Shping

About · from their LinkedIn page

Shping helps FMCG brands acquire new customers and build stronger relationships with real shoppers. What makes Shping different is our ability to extend the CPA model into brick-and-mortar retail. Using verified cross-retailer purchase data, brands can identify category and competitor buyers, exclude existing customers, engage those shoppers directly and only pay when a verified new-customer conversion occurs. This gives FMCG brands a way to structure customer acquisition around a known cost per conversion and measure performance against actual verified purchases — rather than relying on attributed sales, impressions, clicks or engagement as proxies for ROAS. By setting acquisition costs against the expected lifetime value of a new customer, brands can build campaigns around positive unit economics from day one, with every conversion supported by real purchase data. Beyond acquisition, Shping also helps brands generate purchase-verified product reviews from real customers and continue engaging those shoppers through personalised rewards and brand experiences. For shoppers, Shping is a universal rewards app that recognises and rewards their shopping regardless of where they buy. Want to see what a performance-based acquisition model could look like for your brand? Book a demo: https://tally.so/r/yPrl6W