Plowshare

About · from their LinkedIn page

Plowshare is a full service media agency for nonprofits, federal agencies, and public service organizations. Founded in 1994, we are in the business of delivering social good outcomes through integrated media strategy, paid and donated media distribution, creative, and cause communications. Our mission is to use the power of media to build trust between our country's core institutions and the people they serve. We do this by placing messages of credibility and humanity within environments and entities that share those values, helping our clients drive lasting societal impact. Plowshare delivers more than $1 billion in donated media annually and has delivered over $11 billion since our founding. We partner with 5 of the 10 most trusted U.S. nonprofits and have supported campaigns that helped over 1 million people quit smoking, registered 160,000 adults for bone marrow and stem cell donation, and delivered 50 billion plus impressions for military and veteran causes. Our services include: - PSA distribution across television, radio, out of home, print, and digital - Integrated media planning and buying - Strategic communications and advocacy - Creative and content strategy - Audience research and insights - Impact measurement and analysis - Consultation and partnership development Our proprietary tools (PSADirector, FertileData, and DownloadCenter) give clients real time visibility into campaign performance, and our Paid and Donated PSA hybrid model provides precise placement control when campaigns need targeted visibility. Plowshare operates as part of Razorfish within Publicis Groupe, the world's largest communications holding company, giving our clients the scale, data, and buying power of a global network combined with the focused expertise of a cause specialist agency.