MAXMEDIALAB

About · from their LinkedIn page

This year MAXMEDIALAB celebrates 15 years as Australia's trailblazing true 360 media agency. Established in 2011 by Lynette Phillips, our full-service model partners with premium brands to craft first-to-market campaigns and results-driven strategies. The MAXMEDIALAB team creates and produces ideas and content from scratch. Our services respond to the current media climate and include media strategy, media buying, global communications, brand experiences, digital optimisation, SEO & Search, talent partnerships, campaign creation and social media management. Through our original model, we connect brands with a wider global audience and aligned media and creator talent to lead in both physical and digital spaces. Our deep understanding of the media landscape, alongside our investment in third-party data platforms, delivers unrivalled, measurable results. We bring intentional, groundbreaking ideas to life for leading brands in fashion, beauty and lifestyle, including Audemars Piguet, Hermès, Giorgio Armani, Ralph Lauren, Paspaley, Jaguar Land Rover, Luxasia, Haus Labs by Lady Gaga, and La Prairie, to name a few. We have produced significant moments in the Australian premium market, including Paspaley x Vogue Forces of Fashion, the launch of Haus Labs by Lady Gaga in Australia, the launch of Fenty Beauty by Rihanna in Australia, and DOLCE&GABBANA beauty. We have won the World Luxury Award in Perfume & Cosmetics Public Relations for our collaboration with Fenty Beauty by Rihanna's anniversary event, and were finalists in the World Luxury Award for Audi Australia and the 2026 Golden Award of Montreux for launching Haus Labs by Lady Gaga in Australia. Named one of New York Luxury Daily's Luxury Women to Watch, and the only Australian to receive this honour, CEO Lynette Phillips brings expertise in client strategies that keep brands relevant and compelling, alongside her team of media pioneers. For all collaborations, please contact [email protected]