Axial1 Performance Science

About · from their LinkedIn page

Axial1 Performance Science is a next generation performance marketing firm that utilizes advanced analytics powered by AI to optimize all drivers and channels of performance for sustainably superior outcomes. By applying advanced analytics techniques to behavioral science data, Axial1 uncovers the key drivers of behavior by audience — enabling us to optimize targeting, creative and content, media and commerce to maximize profitable growth. By applying advanced analytics to marketing science data, we identify the keys to optimizing investment allocation for maximum efficiency in achieving the above. We help companies analytically optimize their marketing performance across the marketing funnel. Performance Analytics & Strategy: Messaging Optimization Analytics Marketing Mix Optimization Analytics Growth Diagnostics Segmentation & Targeting Pricing & Promotions Analytics Concept & Execution Testing Performance Media & Growth Marketing: Paid Search Paid Social Programmatic Media Retail Media Acquisition Campaigns Content Marketing Influencer Marketing Conversion Rate Optimization SEO/AEO/GEO Performance Branding, Creative & Content: Traffic-Driving Programs Lead Generation Branded Response Campaign Development Website & Landing Page Design/Development Brand Strategy, Positioning & Architecture Brand Identity, Expression and Narrative Content Marketing Sales Enablement Full-Funnel Performance Activation: Brand Awareness Campaigns Full Funnel Campaign Systems Lifecycle/CRM/Loyalty Commerce & Retail Activation

Networks they run

• Programmatic →