Swishiy
Dover, United States · 7 people
Most marketing decisions get made on numbers nobody has checked.
Google Ads reports one figure. GA4 reports another. Your CRM tells a third story. Everyone in the meeting has data, everyone is confident, and nobody can explain the gap, so the budget gets set against whichever number looked best that month.
Swishiy is a marketing measurement and analytics company. We audit and rebuild the tracking, attribution, and reporting layer so the numbers can be trusted before anyone bets on them.
What we do:
• GA4 and Google Tag Manager audits and implementations
• Server-side tracking via Stape, Consent Mode v2, Meta Conversions API
• Offline conversion tracking: CRM outcomes fed back to Google and Meta, including probability-weighted values for B2B
• Google Ads and Meta Ads audits and management
• Attribution reconciliation across ad platforms, GA4, and the CRM
• Incrementality analysis and marketing mix modeling (Google Meridian)
What we typically find in an audit:
• ROAS inflated by branded search counted as new customer acquisition
• Conversions counted twice, or campaigns optimising against actions that don't reflect real outcomes
• Budget quietly consumed by search terms that have never converted
• Tracking that broke during a website update or consent banner change months ago, without ever producing an error
Our audits are independent: we tell you what your data is actually saying, including the parts that flatter you, and only take on the build or the account afterwards if you want us to.
We work with DTC e-commerce brands, B2B lead generation teams, and services businesses in the US, Europe, and Australia, plus agencies that want a neutral read on a client account.
Founded by Qudees Kiani: 100+ Google Ads projects audited and managed, Top Rated Plus on Upwork. Swishiy LLC is registered in Delaware and works remotely from Milan.
Start with the free Google Ads Auditor at swishiy.com, or book a 30-minute call.
Has run 3 LinkedIn ads