Traction Marketing
Christchurch, New Zealand · 11 people · Est. 2015
Most businesses do not need another agency telling them to post more, spend more or make the logo bigger.
They need to know what is actually stopping growth.
That is where Traction comes in.
We work with businesses that have complicated products, long buying journeys, multiple audiences, global plans, or marketing that has drifted into a collection of disconnected activities. Sometimes all of that. Sometimes just one of them.
We get underneath the brief to understand the business, the buyers and the roadblocks standing between the two.
Then we connect strategy with hands-on delivery across:
Digital marketing strategy
SEO, AEO and generative search
Google, LinkedIn and Meta advertising
Content and thought leadership
Customer journeys and buyer personas
Conversion rate optimisation
HubSpot CRM, automation and lead management
Analytics, reporting and measurement
But we do not start with the channel or the platform.
We start with better questions.
Who are you really trying to reach?
What is making the buying decision harder?
Where is momentum being lost?
Are marketing and sales working from the same view of the customer?
What would make the biggest commercial difference?
Sometimes the answer is a campaign.
Sometimes it is a clearer proposition, a better customer journey, stronger proof, cleaner CRM data or fixing the website before paying to send more people to it.
Our job is to tell the difference.
And when the problem is technical, we go and solve it. Schema, site architecture, generative search visibility, CRM data that does not reconcile. The work most agencies outsource or avoid.
You get senior marketers who understand the wider business problem, explain things plainly and stay close enough to the work to know what is actually happening.
No black boxes.
No mysterious marketing fog.
No reports designed to make weak results sound exciting.
Just good people helping good businesses make better decisions and gain traction.