Adclear

Over my years building and investing in fintechs startups, and sitting on the boards of larger financial institutions, I’ve seen one consistent challenge to growth: balancing speed with the need to stay fully compliant. No one really talks about it, but there’s always a tension between the marketing and compliance teams. They both want to do the right thing but they’re often working to very different clocks and priorities. That’s why I’m backing Adclear, the financial promotion compliance platform automating manual checks and monitoring for leaders like Lloyds, PensionBee, Plum, Yonder, and others. Congratulations to the founders Doni, Joe and Cameron and the Adclear team on the recently announced £2.1m seed round that I participated in. I was compelled by the impact their customers are seeing: > Review times cut by 88% on average > 10-day approval cycles transformed to same-day sign-off > Marketing teams increasing output 18x, with self-approval under compliance oversight I’m delighted to be part of what Adclear is doing to unlock a transformative balance between speed and safety for fintechs and banks. If you’d like to talk about how this kind of platform works in practice and what it takes to scale responsibly in regulated markets feel free to send me a note, or drop a comment below. #fintech, #finprom, #complaince

We’ve raised an oversubscribed £2.1m Seed round 🎉 Our round was led by Outward VC with participation from AFG Partners, Tenity and returning investors Haatch and Force Over Mass. We’re also proud to be backed by leading fintech angels including Dan Cobley (founder of ClearScore) Keith Grose, via the a16z scout fund and Ventures Together. Since launching last year, we’ve become the go-to FinProm compliance platform for the UK’s top finance brands including Lloyds Banking Group, PensionBee, Yonder, InvestEngine, ActivTrades, and more incredible names yet to be revealed 👀 ... Our platform automates the complex review process for financial promotions, reducing review times by up to 88% and enabling teams to scale marketing output without adding risk. This funding will fuel our expansion beyond the UK, the growth of our 8-strong team, and new products that redefine how compliance and marketing collaborate in an AI-driven world. A huge thank you to our customers, investors and those that have helped us along the way… we’re just getting started 🚀

We've raised a £2.1m Seed round 🎉 Since launching last year, we’ve quickly become the go-to financial promotion compliance platform for the UK’s top finance brands — working with the UK’s largest neobank, two Tier 1 banks, and amazing fintechs including PensionBee US PensionBee UK, Yonder, InvestEngine, ActivTrades, Trade Nation, Plum, Creditspring, with more big names yet to be revealed! 👀 And this post is really about our early customers and users. Marketing, product and compliance teams have been building this with us from day one… testing, sharing feedback, and trusting us to automate financial promotion workflows. We simply wouldn’t be here without you 🙌 Our goal has always been to repay that belief. Adclear helps companies save over 88% on FinProm review times, produce up to 18x more marketing output and drastically improve first-time approval rates. What used to take days/weeks of back-and-forth now happens in seconds. With this raise, we’re continuing our trajectory, expanding globally while broadening our product into new compliance workflows such as post-publication monitoring. Incredibly grateful to be building this with my co-founders Doni Hoti and Cameron Ward, and the Adclear team who always move fast, ship relentlessly, and keep standards high! Axel Esch Nomin Batsaikhan Emilia Clara Mönch Francis Berti Paras Daryanani ✈ Thank you to our new investors Outward VC, AFG Partners, Tenity and leading fintech angels Dan Cobley, Keith Grose (via a16z’s scout find) and Ventures Together for backing us and believing in what we’re building together. Shoutout to our existing investors for doubling down! Haatch, Force Over Mass, Timo P Kunz 🎧 Michael S., Markus Schmaus, Guy-Edward Waterland, CDir FIoD, Tim Sykes, Paul Arwas BUT we’re just getting started… if you’re in financial services, and you want to produce more compliant marketing, faster – please each out. And if you're an exceptional builder pushing the boundaries of Generative AI, we're hiring👇

Adclear is building the creative future of compliance. In just 14 months, we’ve partnered with major banks and leading FinTechs like PensionBee, Yonder, Plum... and others we can't announce yet 👀 We’re VC backed and scaling fast. We’re looking for exceptional builders to help us push the boundaries of Generative AI and redefine how regulated brands create, approve, and launch content and products. This is your chance to join a rocketship right before liftoff. Shape the product, the culture, and Adclear’s future from the ground up. Link to apply in the comments 👇

We’ve raised a £2.1M Seed round at Adclear 🎉 When we started Adclear, our goal was simple: help financial institutions speed up marketing without the fear of getting it wrong. Compliance shouldn’t be a blocker to growth, and over the past year we’ve proven that it doesn’t have to be. Since our pre-seed, we’ve made huge strides. We’re now working with the UK’s largest neobank, two Tier 1 banks, and amazing fintechs including PensionBee US, PensionBee UK, Yonder, InvestEngine, ActivTrades, Trade Nation, Plum, Creditspring, with more big names yet to be revealed! 👀. Together, we’re helping the UK’s leading financial brands move faster and market more confidently without compromising on compliance. Adclear helps companies save over 88% on review times and produce up to 18x more marketing output. What used to take days/weeks of back-and-forth now happens in seconds. It’s an honour to be building Adclear with my amazing co-founders Joe and Cameron, and an incredible team that keeps pushing the boundaries of what’s possible and how fast we can move. With this raise, we’re continuing our trajectory, expanding globally while broadening our product into new compliance workflows. A huge thank you to our customers for trusting us with such a critical part of your operations, to our team for your relentless craft and pace, and to our investors and advisors for believing in our vision and backing what we’re building together, including Outward VC, AFG Partners, Tenity, and leading fintech angels Dan Cobley, Keith Grose (via a16z's scout fund) and Ventures Together. Shoutout to our existing investors for doubling down! Haatch, Force Over Mass, Markus Schmaus, Timo P Kunz 🎧, Michael S., Tim Sykes, Guy-Edward, Paul Arwas. AND, we’re just getting started. If you’re in financial services, and you want to produce more compliant marketing, faster – please feel free to reach out. If you're an exceptional builder pushing the boundaries of Generative AI, we're hiring👇

Keeping track of what affiliates and influencers say about your financial products gets harder as your partner network grows. Content can change after approval, and new posts can go live across several channels before your team has had a chance to review them. Adclear continuously monitors live content across social platforms and affiliate sites, with dedicated rule sets for third-party content and separate workspaces for each partner, giving marketing and compliance teams the visibility to spot issues early and manage more partnerships with confidence. Find out more at https://lnkd.in/efQShMcf